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Blueprint Cartel

Blueprint Cartel — Digital product system

Build. Sell. Repeat.

Obsidian vaults that teach you to build and sell your own digital product with Claude AI and faceless short-form content.

  • From $29
  • Download link by email after payment
  • Secure checkout

Every dot is a real note.

This is the actual structure of the vault — every lesson, worksheet and system, and how they connect.

Show the graph for

68 notes · 385 connections

Drag, zoom and switch to Premium to see what it adds.

  • 00Start Here5 notes
  • 01Mindset & The Model7 notes
  • 02Niche & Offer7 notes
  • 03Build Your Product8 notes
  • 04Faceless Brand & Content9 notes
  • 05Sales & Delivery9 notes
  • 06Growth & Optimisation7 notes
  • 07Resource Library6 notes
  • 08Templates & Worksheets10 notes
  • 09Premium Engine (Premium Engine only)13 notes

The thesis

Stop renting someone else's business model. Build something you own.

The usual playbook: Follow whatever model is trending this month.

The Blueprint approach: Build a product you own and control.

The usual playbook: Trade your hours for someone else's platform.

The Blueprint approach: Create an asset you can sell more than once.

The usual playbook: Collect courses and never finish one.

The Blueprint approach: Work through a structured system, one step at a time.

The usual playbook: Put your face and life on camera.

The Blueprint approach: Build a faceless brand around the work itself.

How it works

One loop. Three moves.

  1. Step 01

    Build

    Choose a niche, shape your offer and build your product inside Obsidian, with Claude as your assistant.

  2. Step 02

    Sell

    Build a faceless brand, create short-form content and set up sales and delivery.

  3. Step 03

    Repeat

    Review what's working, improve it and build the next one.

What's inside

Everything lives in one vault.

Both products are delivered as an Obsidian vault: structured notes, lessons, worksheets and templates you work through and adapt to your own product.

00 · Core Vault

Start Here

Welcome, roadmap, checklist and glossary

5 notes

  1. 01Welcome
  2. 02How To Use This Vault
  3. 03Your Roadmap
  4. 04Quick Start Checklist
  5. 05Glossary

Choose your vault

Two vaults. Pick the one that fits how you work.

Premium Engine

Our recommendationIncludes mentoring

Previously $119 Save 42 percent

$69

Everything in Core Vault, plus 13 additional system files, plus 30 days of 1:1 mentoring.

  • Everything in Core Vault
  • 13 additional system files
  • Day-by-day 30-day implementation sprint
  • 30 days of 1:1 Instagram DM mentoring

Core Vault

Previously $64 Save 54 percent

$29

Learn the method at your own pace. The full core course as an Obsidian vault.

  • Core sections 00–08
  • Lessons, worksheets, templates and resources
  • Continuing access to your files

Prices in USD.

Compare

Every row, side by side.

What Core Vault and Premium Engine include
FeatureCore VaultPremium Engine
Downloadable materials
Sections 00–08: course, lessons, worksheets, templates, resourcesIncludedIncluded
Prompts used in the core lessonsIncludedIncluded
13 additional system files (09.1–09.13)Not includedIncluded
Structured prompts across the Premium filesNot includedIncluded
Day-by-day 30-Day Implementation SprintNot includedIncluded
Content calendar, sales-page system, launch checklistNot includedIncluded
Delivery, DM and funnel guidesNot includedIncluded
Claude Code website tutorial (educational; third-party tools and accounts not included)Not includedIncluded
Continuing access to your purchased filesIncludedIncluded
Service
30 days of 1:1 Instagram DM mentoring (text only, starts at purchase, 15-minute reply target, not 24/7)Not includedIncluded

Compare

Core explains it. Premium runs it.

Find & build

  1. Core Vault gives you

    • 02.1 Finding Your Niche
    • 02.2 Validating Demand
    • 02.4 Finding A Painful Problem

    Premium Engine adds

    A ranked shortlist of niches, backed by an evidence log that separates fact, guesswork and what still needs checking.

    09.1 · AI Niche Research System

  2. Core Vault gives you

    • 03.2 Structuring Your Curriculum
    • 03.5 Building Your Obsidian Vault
    • 03.6 Templates And Navigation

    Premium Engine adds

    Your vault planned and built in a safe order: folder structure, file list, templates, navigation, an audit and a delivery package, with a tracker so you never lose your place.

    09.2 · AI Vault Builder System

  3. Core Vault gives you

    • 03.3 Creating Valuable Lessons
    • 03.4 Using AI Responsibly

    Premium Engine adds

    Lessons drafted from your own notes and experience, then checked, rewritten in your voice and quality-checked.

    09.3 · AI Lesson Generation System

Voice & content

  1. Core Vault gives you

    • 04.1 Building Your Brand

    Premium Engine adds

    Two reusable notes, a Master Prompt and a Voice Card, so everything you write with AI gets your facts right and sounds like you.

    09.4 · Brand Voice And Prompt System

  2. Core Vault gives you

    • 04.9 Building A Consistent Workflow
    • 04.6 Reel And Carousel Creation

    Premium Engine adds

    A monthly content routine: plan once, then write, produce and schedule in batches, and review weekly.

    09.5 · Batch Content Production

  3. Core Vault gives you

    • Content Calendar (template, section 08)
    • 06.7 Your First 30 Days

    Premium Engine adds

    A four-week content calendar with fill-in slots you adapt to your niche. It's a template, not a prediction.

    09.6 · Ready-Made Content Calendar

Sell & deliver

  1. Core Vault gives you

    • 05.2 Building A Sales Page
    • 06.3 Improving Conversion Rates

    Premium Engine adds

    An honest sales page drafted from your own research, with a claims check before it goes live.

    09.7 · Sales Page Copy System

  2. Core Vault gives you

    • 05.5 Digital Product Delivery
    • 05.9 Testing Your Entire Funnel

    Premium Engine adds

    A delivery method chosen, your delivery email and confirmation page written, and a way to test and troubleshoot delivery.

    09.8 · Automated Digital Delivery

  3. Core Vault gives you

    • 05.6 Basic Email And DM Sales
    • 04.7 CTAs That Drive Action

    Premium Engine adds

    A clear decision on whether to automate your DMs and, if you do, a compliant flow you test before it goes live.

    09.9 · DM Automation Playbook

  4. Core Vault gives you

    • 05.1 Your Customer Journey
    • 06.1 Understanding Your Metrics

    Premium Engine adds

    A funnel map linking content, sales page, checkout, delivery and follow-up, with a build order and a way to find the weakest step.

    09.10 · Content To Sale Funnel

  5. Core Vault gives you

    • 05.2 Building A Sales Page
    • 05.4 Payment Links And Checkout

    Premium Engine adds

    A step-by-step tutorial for building your own website with Claude Code. Educational; tools and accounts not included.

    09.13 · Build Professional Websites With Claude Code

Launch & run

  1. Core Vault gives you

    • 06.6 Launching Your Product

    Premium Engine adds

    A launch kit: timeline, message templates, a launch-day run sheet and decision rules for a small, honest launch.

    09.11 · Launch In A Box

  2. Core Vault gives you

    • 06.7 Your First 30 Days

    Premium Engine adds

    A day-by-day plan with a deliverable each day and decision points along the way. The first week is the most demanding.

    09.12 · 30-Day Implementation Sprint

Mentoring

  1. Core Vault gives you

    Not included

    Premium Engine adds

    30 days of 1:1 Instagram DM mentoring (text only, starts at purchase, 15-minute reply target, not 24/7)

Premium · 09.12

A day-by-day plan for your first 30 days.

The 30-Day Implementation Sprint breaks the work into daily tasks. The first week is the most demanding, so plan your time before you start. Your pace will differ.

A 30-day plan. Days 1 to 7 are the most demanding part of the sprint.

Days 1–7 · Most demanding

Day 01 to Day 30.Premium · 30-Day Implementation Sprint

Premium · Service

30 days of direct, 1:1 text mentoring.

Premium Engine includes 30 days of personal mentoring with me by Instagram DM. It's a service, separate from the files you download.

“Me, personally. Not a team, not a group chat, not a bot.”

Where
Instagram direct messages, text only.
Mentoring is me, personally. It is not automated and is separate from the DM Automation Playbook (09.9), which is about your own DMs.
When it starts
Immediately when you buy. It runs for 30 days.
Reply times
I aim to reply within 15 minutes. That's a target, not a guarantee, and it isn't 24/7.
Reply times can stretch as more people join. I'll be upfront if they do.
What you can send
Text messages and screenshots of your progress.
Not included
Calls, video calls or voice notes.

After you buy

What happens when you buy.

  1. Step 01

    Pay securely.

    Complete your payment through a secure checkout.

  2. Step 02

    Check your email.

    Once your payment is confirmed, we email you a secure link to your library. This is usually quick, but it can occasionally take a few minutes.

  3. Step 03

    Download your vault.

    Download the ZIP from your library. A desktop or laptop computer is recommended.

  4. Step 04

    Open it in Obsidian.

    Unzip the file, open Obsidian, choose “Open folder as vault” and select the unzipped folder.

Premium Engine

Premium only: follow the mentoring start instructions in your purchase email.

How access works

Your purchase includes continuing access to the files you bought. We email you a secure library link, and if you lose it you can request a new one to your purchase email.

For security, individual library links and download links can be revoked or reissued — for example, if a link is shared. Download links expire after a few minutes, and you can always generate a fresh one from your library.

FAQ

Questions, answered.

What do I actually get?

An Obsidian vault delivered as a ZIP file. Core Vault contains the core course sections. Premium Engine adds 13 system files and 30 days of 1:1 text mentoring. The comparison table shows exactly what each includes.

What is Obsidian?

Obsidian is a note-taking app that works with a folder of text files on your computer. You open the vault folder in Obsidian and work through it there.

How much time does Premium take?

The 30-Day Implementation Sprint is a day-by-day plan. The first week is the most demanding, so plan your time before you start. Your pace will differ.

Is the Claude Code tutorial a finished website?

No. It's a tutorial that teaches you to build your own website with Claude Code. It isn't a ready-made codebase or a done-for-you service, and it relies on third-party tools and accounts that may charge their own fees.

When does mentoring start?

Immediately when you buy, and it runs for 30 days. The 30 days still start at purchase if you buy late at night.

How fast will you reply?

I aim to reply within 15 minutes. That's a target, not a guarantee, and I'm not available 24/7.

Can we do a call?

No. Mentoring is text-only by Instagram DM. No calls, video calls or voice notes.

Will this make me money?

No one can promise that. These are educational products. Results depend on your own work, your niche, your audience and many factors outside anyone's control.

How long do I have access?

You get continuing access to the files you bought. If you lose your library link, you can request a new one to your purchase email.

Can I upgrade from Core Vault to Premium Engine?

Not at the moment. Core Vault and Premium Engine are sold separately, so if you think you'll want the 13 Premium files or the mentoring, choose Premium Engine.

Pick your vault and start building.

Build. Sell. Repeat.